New Options for Medical Replacement

Including Follea’s New Gripper™ Cap

As hairstylists, we know that a woman’s hair is an important part of her total self-image. Therefore, having to inform a client that she is losing patches of hair can be a devastating experience. Some of your clients may have heard of Alopecia Areata, others may not. Either way, when they discover they have sudden hair loss, they are likely to be shocked by the news.

According to the National Alopecia Areata Foundation, this highly unpredictable auto-immune disease, which results in the loss of hair on the scalp and elsewhere on the body and usually starts with one or more small, round, smooth patches, affects approximately 2% of the overall population, including more than five million people in the United States alone. There are various types of alopecia. Alopecia Areata involves hair loss in one or more round spots on the scalp; this can develop into Alopecia Totalis, in which the person loses all of the hair on his or her scalp, or Alopecia Universalis, in which the person loses all of his or her body hair.

Fortunately, your female clients who suffer from Alopecia Areata do not need to sacrifice their self-image and style thanks to the many hair replacement/replication options you can provide for them today. For your clients with Alopecia Totalis or Alopecia Universalis, investing in a high quality wig or hairpiece can at least allow them to return – from an outside appearance - to the glory days of their own hair on their best day. For women with Alopecia Totalis and Universalis, Follea is proud to introduce the new Gripper Cap, its first product designed especially for these special hair-wearer clients.

As the name implies, the new Follea Gripper Cap is self-gripping and it does not require your clients to use glue or tape to keep their wigs perfectly in place. This product’s development cycle included actual use trials by a panel of testers with a unique perspective; they are professional hair replacement center owners and resident consultants who are “Alopecians,” themselves suffering from Alopecia Totalis or Universalis, with excellent knowledge of the products that were previously available in the marketplace and the improvements that they wanted to see. They unanimously celebrated this cap for its extraordinary comfort, breathability and lightness.

Made of Swiss lace that is light, breathable and beautiful, the Gripper Cap’s thin, comfortable coating gently hugs your client’s forehead, temples and nape of her neck. The natural hairline is enhanced with a small lacefront design, and the beautiful, natural Follea hair ensures that wearing this wig is your client’s own secret. Michael Leigh, president of Follea, stated, “At Follea, we believe there are few things in life more traumatic for a woman than the sudden loss of her beautiful hair. Alopecia Totalis and Universalis are especially devastating. These hair-wearers have special needs. The Gripper Cap was developed for those who prefer no tape or glue, yet crave lightness, breathability and – above all – natural, beautiful hair to replace that which they lost. A professionally-fitted Gripper Cap gives them the confidence to carry on their daily activities, such as exercising and everyday living in heat, humidity and wind. Our test group included trusted professional hair replacement owners with over 100 years of collective experience, women who are also Alopecia Totalis/Universalis sufferers themselves.”

Women with Alopecia Areata, Totalis or Universalis can visit any Follea certified hair replacement center, salon or wig atelier worldwide to find the best fitting Gripper Cap for their personal needs. They may now order the new Follea Gripper Cap with Follea’s finest hair in hundreds of styles and haircolor shades from their professional Follea certified hair studio, as an alternative to the standard Follea 2010 Cap.

The Gripper cap comes in five different sizes from XXS to L for the perfect fit. It also includes an adjustable mechanism for more comfort and a discreet area in the crown for especially active women to apply tape or glue, if they so desire, yet live testing showed that this was not required for functionality.

Although Alopecia Areata is a devastating disease that can strike a woman at any given time, it is important to know that if your clients are afflicted by the condition that they still have options to insure that they never lose their confidence and can continue showing off their beautiful hair!

For more information, contact Follea at 888-4-FOLLEA, 310-858-0100 or

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